Josh Morton who is known as Josh Morton Music is a Rap and RnB artist from Detroit, Michigan. His latest project is called, “Last Forever” which consists of 8 Rap and RnB songs. Josh Morton says he tries to release music every month. He says one of his goals for 2024 is to expand his brand through marketing.
Josh Morton said his greatest experience as an artist was hearing himself on the radio. He elaborates on his greatest challenges as an artist.
“My greatest challenge as an artist is that so much of my time, which should be spent writing and bettering my artistry, is spent working 9-5, parenting 24-7, producing and engineering music and videos, publishing, music administration, website building, branding, research and development, human relations, etc.”
He also spoke of how his parents and older siblings influenced him to start making music.
”Bone Thugs, Boyz II Men, and quite a few other rappers and singers.”
He also said his plans outside of music are working on personal growth and also paving the way for his kids to have the life they deserve creating a means of generational health for them.
“Goals I’ve reached include making to the radio, I sold out small-town shows, I’ve worked with thousands of artists. I built my self-titled label and people know my name around the globe.”
His most valued lyrics are,
“I’m making all this music out of pain, and I’m making all this money for my babies”.
These are my favorite lyrics because it’s true and so real, it’s my heart, and it’s my life.
His top five industry artists are Busta Rhymes, Bone Thugs, Tupac, Biggie, and Jay Z. Josh Morton spoke on how he has been doing music since 1997.
“Today that makes 27 years.”
He also said that he spends every day in the studio, no less than 2 hours at a time. He elaborates on his support system,
“My support system is tough. Everyone I know is hoping I make it in music. Although, not everyone is always actively supporting, is because people have lives. On the other hand, as much as people may hate, I can’t name not one hater.”
He advised all upcoming artists,
“I’d tell all upcoming artists straight up, you ain’t going nowhere or doing shit you ain’t paid for. So get ya money up first, and the music and growth will fall right in line as you go, including people and everything else. If music is your only hustle, then sell tf out yourself.”
He was asked what’s his favorite song released and he responded,
“This is the most difficult question, and of course, it’s saved for last. At this moment my favorite song would have to be Last Forever, the main song, and single, from my most recent album Last Forever, Josh Morton Music, It’s worth a listen.”